Braden Holtby Campaign Commercial Shoot
We’re no stranger to creating a dramatic atmosphere when it comes to high intensity sports campaigns. For the NHL campaign, featuring Braden Holtby of the Washington Capitals, we wanted to showcase the intensity of being an NHL goaltender, mixed with a bit of comedy.
For us, it was all about the lights, camera and talent. We set the tone with special lighting effects in “Defender”, and the direction to make each spot a high powered hockey experience.WATCH