Sturgis is the largest Bike Rally in North America. GEICO is one of the largest motorcycle insurers in the United States. To celebrate riders’ passion and GEICO’s commitment to protecting their bikes we commissioned Roland Sands to build a custom motorcycle in order to commemorate the occasion. We followed Roland through his build process and ultimate unveiling at the historic Buffalo Chip; taking time to speak with riders and organizers of all stripes about what it means to gather in epic numbers with people who share the same enthusiasm for motorcycles and the open road.
WATCH THE SHOWCASE HERE